George O'Neill has extensive experience in supply chain management and digital technology, currently serving as the Head of Digital & Technology for Scotch and European Spirits at Diageo since July 2011. Over the years at Diageo, O'Neill has held multiple leadership roles, including Global Operational Excellence Manager, where responsibility encompassed driving improvements in supply chain performance and establishing Operational Excellence standards. O'Neill's earlier tenure includes positions at Allied Distillers and Allied Domecq, focusing on project management, integration, and customer service strategy, alongside a strong educational background with a Master's in Logistics from Glasgow Caledonian University and a Post Graduate Certificate in Technology Management from The Open University.
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