Arifa Khan

Arifa Khan is a seasoned professional with extensive expertise in digital analytics, e-commerce, and CRM strategies. Currently serving as Principal of Data Readiness at du since February 2021, Arifa has held significant roles at Accenture Interactive as Head of Reporting and Analytics, and at David Yurman as Sr. Manager of Digital Channels, where responsibilities included omni-channel loyalty marketing and CRM initiatives. With a strong foundation in consumer experience and product management from previous positions at Theory, Ralph Lauren, Kate Spade New York, and Victoria's Secret, Arifa has a proven track record in customer segmentation, digital marketing, and analytics. Educational qualifications include an Associate of Arts and Sciences in Fashion Merchandising from Parsons School of Design and a Bachelor's degree in Commerce from Karachi University.