Rebecca McDavid is an accomplished marketing professional with a strong background in digital marketing and demand generation. Currently serving as the Director of Digital Marketing and Demand Generation at e-TeleQuote Insurance Inc. since February 2021, Rebecca drives new lead opportunities and oversees a large marketing team. Previous roles include Vice President of Marketing at DeShong Companies, where Rebecca established a marketing strategy for multiple brands, and Director of Digital Strategy & eCommerce at Interstate Batteries, focusing on enterprise-wide digital marketing initiatives. With experience in various industries, including cybersecurity and eCommerce, Rebecca has successfully managed online customer acquisition and implemented CRM strategies that improved sales pipeline visibility. Educational credentials include a BS in Engineering Management from Missouri University of Science and Technology, along with leadership and marketing certificates from Stagen Leadership Academy and Wharton Online.
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