Martin Ibarra

Martin Ibarra has extensive experience in process mining and user experience management, currently serving as the Head of Process Mining & User Experience Management at Edison since March 2020. Prior roles include Solutions Engineering Manager, where Martin led process automation projects utilizing Celonis, and Senior Principal Consultant at Cnetric Global Inc, focusing on sales and delivery in digital transformation projects. Martin's career began at IBM, where responsibilities included providing marketing and customer experience solutions for the banking industry and serving as a Smarter Commerce Architect. Earlier experiences include roles at Grupo ASSA as a Solutions Architect, team leadership at Oficina Nacional de Contrataciones, consultancy work, and a senior consultancy position at Telefónica de Argentina S.A. Martin holds degrees in Analista de Computación and Licenciatura en Sistemas from Universidad Nacional de La Plata.