Valerie A.

Valerie A. is an accomplished marketing executive with extensive experience in performance marketing and customer experience across various leadership roles. Currently serving as Vice President of Performance Marketing & CX at Fidelity Life, Valerie has spearheaded initiatives to enhance customer acquisition and user-centric experiences since April 2016. Previous roles include Vice President of Marketing & Lead Generation at AccuQuote and Director of Database Marketing at AIG, among others. Notable contributions include developing digital eCommerce strategies, optimizing marketing technology, and leading cross-functional teams across multiple brands. Valerie has actively participated in LIMRA's direct-to-consumer distribution committee and received the 2020 Fidelity Life Executive Choice award. Valerie holds a BS in Finance from Illinois State University.