Rihab Abba

Rihab ABBA, Dr. has extensive experience in academic roles, currently serving as a Professor Researcher at ESCA Ecole de Management since September 2007, where responsibilities include teaching, supervising research, conducting academic and action research for businesses, and leading the International Business Department. Rihab ABBA is also part of the management team at Africa Case Lab and has held various teaching positions at ESCA Ecole de Management and ESIAC. Educational qualifications include a Post-Doc Fulbright in Complexity Management from Georgia State University and PhDs in Language and French Literature and Advertising Communication from Université Hassan II institutions.