Sam Jourdan

Sam Jourdan is a seasoned professional in strategy and planning with extensive experience in the media and marketing sectors. Currently serving as the Regional Associate Strategy Director for adidas at EssenceMediacom since October 2024, Sam has held key roles at UM Worldwide as Global Associate Strategy Director, contributing to high-profile clients including General Mills and Spotify. Prior positions include Global Strategy Manager at T&P𝑚, where oversight involved EA's media strategy and pan-European campaigns, as well as a Media Planner role at Spark Foundry, focusing on clients like Dixons Carphone and Chelsea FC. Additionally, Sam has entrepreneurial experience as the owner of Good Music Matters, a platform supporting emerging artists, and has worked in research and marketing coordination. A graduate in Ancient History from the University of Bristol, Sam began a career in journalism, delivering content for various music publications.