Nikki Kuo

Nikki Kuo is currently the Director of Shopper Insights & Category Strategy APAC Travel Retail Lead at The Estée Lauder Companies Inc. Previously, Nikki held roles at Procter & Gamble as Senior Manager in Strategy & Insights, focusing on China Corporate Market Strategy & Planning, In-Store Operation, and Feminine Care in Greater China. With a Bachelor of Business Administration from National Taiwan University, Nikki has a strong background in consumer and market knowledge, brand building insights, and corporate market strategy.