Elena Cáceres

Elena Calderón currently serves as the Business Intelligence & Analytics Senior Manager for Latin America at GE Healthcare, where responsibilities include developing and executing extensive event marketing strategies across multiple countries and leading a team of 11. Prior experience includes roles such as Field Marketing, Events & Meetings Leader in Mexico and Market Insights Leader for LATAM, where Elena demonstrated expertise in event planning, market research, and team leadership. Educational qualifications encompass an MBA from IPADE Business School and a Bachelor's degree in Administration with a focus on Marketing from Instituto Tecnológico Autónomo de México, along with several specialized diplomas in Digital Marketing and Market Research.