Gayle Lynn Falkenthal

Gayle Lynn Falkenthal, APR, Fellow PRSA, is the owner of the Falcon Valley Group, a San Diego based strategic communications consulting practice. Her clients include a range of nonprofit and public organizations, corporate and business clients.

Falkenthal spent 15 years as an award-winning broadcast producer, talk show host, and on-camera host before transitioning into a public relations career. Falkenthal applied her skills as a spokesperson in increasingly responsible roles, including Director of Public Affairs for the San Diego County District Attorney; VP of Marketing & Communication for the San Diego Convention Center Corporation; and Disaster Public Affairs Officer for the American Red Cross prior to starting her practice in 2004.

Falkenthal’s practice offers strategic communication planning, policy development, and content development and management in multiple formats.

Falkenthal is known for her exceptional expertise in crisis communications, as a steady hand and trusted advisor under the most challenging circumstances. She is a skilled strategist, teacher and collaborator who provides support for her clients’ business and organization objectives. Clients single out her talents as a community collaborator, a nimble deadline-driven writer, and an exceptional client partner.

An award-winning communicator, Falkenthal understands how to craft and deliver distinctive messages with a defined call to action through owned content development in all formats, focused on goal-oriented storytelling supporting the client mission and values.

Falkenthal remains equally admired both by her public relations colleagues and her peers on the journalism side of the aisle. She is a regular contributor on TMZ Live and podcast panelist on the Pound 4 Pound Boxing Report. Falkenthal teaches marketing and communication as an adjunct professor at National University, and writes a monthly crisis communication column for the San Diego Transcript.