George Reed

George Reed is an experienced executive in the fitness industry, currently serving as the Executive General Manager at Fitness and Lifestyle Group since June 2023. Previously, George held the position of General Manager at Jetts Fitness New Zealand from March 2019 to June 2023 and served as Regional Business Manager and Regional Sales Manager at Goodlife Health Clubs from May 2013 to February 2019, overseeing sales performance across seven locations. George's career began at Fitness First Australia, where roles included Cluster/Club General Manager and Personal Training Manager, focusing on sales management, member retention, and operational oversight. George holds a Bachelor of Commerce and a Bachelor of Physical Education from the University of Otago.