Celestino Martínez Pérez

Celestino Martínez Pérez is an experienced professional in the retail and marketing sector, currently serving as the Director at Actualiza Retail since May 2012, where responsibilities include leading programs focused on local commerce revitalization and urban commercial area updates. In addition to this role, Celestino has been a Senior Retail Consultant at Flow the retail partner since January 2015, specializing in concept development and digital transformation for retail businesses. Celestino also hosts the Actualiza Retail Podcast, which originated from a successful blog. Previous experience includes external consulting for Grupo Eurotax, marketing direction at Eurotax Abogados, and various commercial roles with Festina Lotus S.A. and Casio. Celestino's career commenced in hospitality management and retail sales, supported by a technical degree in Electronics from I.F.P. Basauri.