Haley Everheart

Haley Everheart has a diverse work experience in marketing and creative roles.

Haley served as the VP of Marketing at FOLX Health from 2023 onwards.

Prior to that, Haley worked at Plume as the Director of Marketing from 2020 to 2023. In this role, they played a pivotal role in growing Plume's membership from an early stage to become the largest transgender care provider globally, achieving 45x growth. Haley successfully led the expansion into 40+ new markets. Haley also managed paid ad spend across various platforms while maintaining a cost-effective customer acquisition cost (CAC).

Additionally, Haley served as a Marketing Consultant at Plume from 2020 to 2021. Haley'sresponsibilities included managing and optimizing organic and paid social channels, resulting in a 20x increase in followers. Haley implemented content creation and management workflows to facilitate daily content releases and grew organic acquisition to account for 40% of the channel mix. Haley collaborated with influencers to create community-driven content, and their hashtag campaign achieved an organic reach of 5M+ and drove record traffic to the website.

Before joining Plume, Haley founded Everheart Creative in 2020, where they worked as the CEO. Haley led cross-channel campaigns focused on connecting communities and driving action for mission-driven companies and progressive nonprofits. Everheart Creative specialized in diverse storytelling, with a particular emphasis on representing LGBTQ+ and BIPOC individuals.

From 2011 to 2019, Haley co-founded and served as the CMO of Moving Portraits. This San Francisco-based production company focused on creating documentaries and online video content for B2B companies and progressive nonprofits. They were recognized for their authentic storytelling and cinematic visuals.

Haley's earlier experience includes working at Jude Productions as a Producer and Writer from 2011 to 2013. Haley wrote, produced, and secured distribution for the feature documentary "Public Sex, Private Lives," which garnered critical acclaim for its portrayal of the adult industry.

Additionally, Haley gained experience as a Freelance Filmmaker from 2009 to 2011. Haley worked on various projects, from social media teasers to feature documentaries. Haley managed all aspects of post-production, including editing, color correction, audio mixing, and encoding for a diverse clientele.

Haley Everheart's education history includes a Bachelor of Arts (B.A.) degree in Communication and Media Studies from the University of North Carolina at Chapel Hill, which they obtained from 2006 to 2010. Prior to their college education, they attended Sidwell Friends School from 1992 to 2005, although no specific degree or field of study is mentioned for this period. In addition to their formal education, they have obtained several certifications, including Product Positioning and Section4 Certified Scaling Marketing Strategist from Section4 in April 2022 and February 2022, respectively. Haley also holds a Digital Marketing Certificate from Semrush for the SEO Toolkit Exam and has completed the Role of Content certification from Semrush in January 2022. Lastly, they obtained the Section4 Certified Brand Strategist certification from Section4 in December 2021.