Clara Guénand

Clara Guénand is an experienced marketing professional currently serving as Global Head of Digital Marketing at Generix since February 2020. Prior to this role, Clara held positions including Marketing & BDR Manager at Econocom, where responsibilities included overseeing market trends, developing offers, and implementing lead generation campaigns, resulting in a significant sales pipeline. Previous experience includes digital marketing and communication at Planzone, where Clara achieved notable increases in traffic and leads, and product management at Ikoula, focusing on market strategy and competitive analysis. Clara's early career features roles at Reed Exhibitions, Wellcom, SAP, Gecina, and CARVEN, where skills in marketing communication and commercial management were honed. Clara holds a Master 2 in Marketing and Communication from ISC Paris and ongoing education in SEO strategy from Synodiance/Search Foresight.