Alfredo Herbach

Alfredo Herbach is an experienced executive with a strong background in management, finance, and commercial operations. Currently serving as Gerente at Grupo Hijuelas since July 2020, Alfredo leads the control management department at a corporate level for a group of 18 companies across five divisions, focusing on operational planning, budgeting, and decision support. Previous roles include Subgerente Comercial at Ganadera los Corrales / Agricola la Aguada, where Alfredo improved profitability, and ownership of a dealer branch for Entel Empresas, overseeing multiple business units. Alfredo has also held various managerial positions at Entel, including Jefe Mercado Hogar and Category Manager, developing and implementing business models in the residential market. Alfredo holds a Diplomado in Marketing and Sales from Universidad de Chile and an Ingeniero Comercial degree from Universidad de Viña del Mar.