Blanca Lopez de Uralde

Blanca Lopez de Uralde is a seasoned professional with over 15 years of experience in digital marketing and sales management within the travel industry. Currently serving as the Digital Marketing Director at Grupo Julià since April 2019, Blanca focuses on enhancing e-commerce platforms and managing SEM campaigns. Previous roles include Digital Sales & Marketing Director and Online Sales Manager at Julia Travel, where responsibilities encompassed B2C and B2B online sales management and overseeing a team of Global Key Account Managers. Blanca has also held key positions at TripAdvisor and Viator, where expertise in attractions ticket strategy and supplier relationship management was developed. Educational qualifications include an MSc in Tourism Management with distinction from Bournemouth University, as well as various certificates in marketing, leadership, and sales from esteemed institutions.