Darya Procopovich

Darya Procopovich has a diverse work experience spanning various roles and industries. Darya began their career as a Project Manager at Connexion in 2006 and later moved on to UST Project, where they held the same position until 2013. In 2014, Darya worked as an SEO Specialist at Webcom Media and then transitioned to freelance work as an SEO & Marketing consultant. In 2016, they joined Gallant as a Strategic Planning Intern and later became a Junior Strategist, responsible for primary and secondary research, strategy development, and social media management. Darya also served as a Graduate Assistant at The University of Texas at Austin in 2016-2017. Since 2017, they have been with Hahn, holding various roles such as Researcher/Strategist, Senior Strategist, Associate Strategy Director, and their current position as Strategy Director. Throughout their tenure at Hahn, Darya has led market research projects, developed brand positioning and messaging, and executed surveys and studies to inform strategic decision-making.

Darya Procopovich holds a Master's Degree in Advertising from The University of Texas at Austin, which they obtained from 2015 to 2017. Prior to that, they earned a Bachelor's Degree in Advertising from Belarusian State Economic University, completing their studies from 2006 to 2012. Darya also has an Associate's Degree in Business Related to Construction, obtained from Minsk State College of Architecture and Engineering, where they studied from 2003 to 2006.

In addition to their formal education, Darya Procopovich has obtained several certifications to enhance their skills. These certifications include Behavioral Economics from the University of Chicago Booth School of Business Executive Education (obtained in March 2023), Behavioral Economics Bootcamp from Irrational Labs (obtained in February 2022), Storytelling For Influence from IDEO U (obtained in May 2021), Impactful Presentations from IDEO U (obtained in July 2020), Enterprise Design Thinking Practitioner from IBM (obtained in May 2020), MediaMath Academy | Programmatic Certification from MediaMath (obtained in April 2020), Google Ads Search Certification from Google (obtained in March 2020), and Google Analytics Individual Qualification from Google (obtained in December 2019).