Nerida Weicker

Nerida Weicker is a seasoned marketing professional with extensive experience in the automotive industry. Currently serving as the Marketing Manager for BYD at Hedin Mobility Group since December 2022, Weicker previously held various strategic roles at Volvo Cars from May 2012 to February 2022, including Brand Strategist and Senior Communication Launch Manager for new car programs. Weicker's expertise encompasses brand strategy development, global campaign communication, social media integration, and user-generated content management. Earlier career experience includes positions as an Account Manager at Icon Agency and a Marketing Analyst at Ford Motor Company. Weicker holds a Bachelor of Business in Marketing from RMIT University and a Master's degree in Communication from the University of Gothenburg.