Betsy Paynter

Betsy Paynter is a seasoned media professional with extensive experience in digital media strategy and execution. Currently serving as the US Media Director at The HEINEKEN Company since April 2012, Betsy has led the development of award-winning digital campaigns for brands such as Newcastle Brown Ale and Heineken Lager. Betsy's innovative work includes the first virtual sampling program for Heineken products and the creation of a media reporting dashboard. Prior experience at MindShare involved managing social media strategies for Sprint, analyzing conversations, and promoting brand presence across various platforms. Betsy holds a Bachelor of Arts in History from Trinity College-Hartford and an Associate degree from Queen Mary College-University of London.