Jared Martinez

Jared Martinez is a highly experienced professional in digital innovation and eCommerce, currently serving as the Global Digital (Consumer) Innovation Manager at The HEINEKEN Company since September 2018, where responsibilities include managing global consumer connections and implementing digital strategies in gaming and Web 3.0. Previously, Jared held various roles at The HEINEKEN Company, including Global eRetail Acceleration Manager, contributing to the growth of profitable online sales, and also worked in Global Audit and Brand Marketing Innovation. Prior to joining HEINEKEN, Jared was a Technical Sales and Development Market Specialist at Dow, focusing on applying technology to specific markets and developing new business models. Jared's educational background includes multiple master's degrees in industry management from prestigious institutions, alongside a B.S. in Chemical Engineering and expertise in English teaching.