Irene Herz

Irene Herz is an experienced Performance Marketing Manager currently with HSE Home Shopping Europe GmbH since October 2024 and previously held the same position at PharmaSGP Holding SE from October 2023 to September 2024, focusing on online marketing strategies and campaign implementations for OTC brands. Prior to that, Irene worked at M2L Agency GmbH from June 2021 to September 2023, managing performance marketing for various B2B and B2C clients across multiple sectors, including toys and fulfillment, with expertise in SEA, Display, and Meta advertising. Earlier roles include serving as a Junior Public Relations Consultant at Move Communications GmbH, where Irene supported PR efforts for Lindt & Sprüngli Deutschland, and as a Trainee Public Relations Consultant. Irene holds a Master of Arts in Political Science from The Philipp University of Marburg, earned in March 2019, and a Bachelor of Arts in Political Science from the same institution, completed in September 2016.