Jose Juan Santiago

Jose Juan Santiago is an experienced product manager with a strong background in overseeing new product development and marketing strategies across various industries. Currently serving as the Product Manager at Hy Cite Enterprises, LLC since July 2021, Jose leads the New Product Development team and acts as the global innovation gatekeeper for the Hispanic market in multiple countries. Prior experience includes roles such as Senior Product Manager at ZWILLING J.A. Henckels LLC, where Jose successfully expanded the company's equity in cookware, and Product Manager at L'Occitane en Provence and Goya Foods, developing tailored marketing strategies for key retail partners and specialty markets. Educational qualifications include a Bachelor of Business Administration in Marketing from the University of Puerto Rico and a Master of Business Administration in Marketing from the Inter American University of Puerto Rico.