Katie Williams

Katie Williams has a diverse and extensive work experience in the health and wellness industry, with a focus on direct-to-consumer marketing. Katie started their career at Williams Worldwide and Williams Worldwide Television, where they founded and became the CEO/Founder, establishing the company as the premier DRTV ad agency in the U.S. and one of the largest woman-owned businesses in Los Angeles. Katie'sclients included renowned direct marketing figures and leading brands.

Katie then founded Sylmark, a company specializing in developing, manufacturing, and marketing health and wellness consumer products. As the President of Sylmark, they concentrated on direct marketing activities, including DRTV, infomercials, online marketing, and continuity.

Currently, Katie holds the position of Co-Chief Executive Officer at Ideal Living, where their responsibilities encompass overseeing direct-to-consumer marketing and sales. Katie'srole includes managing various channels such as DRTV, digital marketing, infomercials, subscription sales, relationship marketing, Hispanic DTC, international sales, and marketplaces like Amazon.

Throughout their career, Katie Williams has demonstrated expertise in strategic vision, business growth, and driving sales through innovative marketing approaches.

Katie Williams attended Cornell University from 1979 to 1983, where they earned a Bachelor of Science degree in Consumer Economics. Prior to that, they attended Plattsburgh High School from 1970 to 1974, but did not obtain a degree or specialize in any field of study.