Lorenzo Maria Perre

Lorenzo Maria Perre has a diverse work experience spanning over two decades. Lorenzo Maria began their career as a Business Process Analyst at IVECO, where they played a crucial role in the re-engineering of the sales order process flow. Lorenzo Maria then took on various roles within the company, such as Junior Marketing Manager and Sales Support Specialist, gaining experience in event planning, branding, and sales budgeting.

Perre later joined Technogym as the Marketing Manager for Italy, where they focused on lead generation in the high-end consumer market. Lorenzo Maria also expanded their responsibilities to include the hospitality market, leading marketing activities for hotels, resorts, and leisure.

Following this, Perre worked at PhotoSì, initially as a Marketing Director and later as the Consumer Business Unit Director. Their achievements at PhotoSì include changing the photography market for both consumers and retail and creating a brand with an iconic insight.

More recently, Perre served as the Chief Marketing Officer at LAMINAM, where they oversaw the growth and global positioning of the brand within the large surfaces industry. Lorenzo Maria successfully implemented a new pricing model, launched collections and a consumer warranty in multiple countries, and introduced a B2B e-commerce platform.

In the future, Perre will take on the role of Chief Marketing Officer at iGuzzini, where they will continue to apply their expertise in marketing strategy and execution, digital transformation, and team management.

Lorenzo Maria Perre completed an M.Sc. in Aerospace Engineering from Sapienza Università di Roma from 1993 to 2001. Prior to that, they attended Liceo Ginnasio "Giulio Cesare" in Roma from 1988 to 1993, focusing on classical studies. Lorenzo Maria also attended the International School of Berne from 1984 to 1987. In addition to their formal education, Lorenzo has obtained certifications such as the Inbound Certification from HubSpot in 2016 and the Abilitazione alla professione di ingegnere from Sapienza Università di Roma in 2002. Lorenzo Maria also completed the IVECO Sales Academy program at SDA Bocconi, though the specific timing is unknown.