BA

Bobby K A

Associate Vice President - Marketing Services & Corporate Products at IHCL

Bobby K A has a comprehensive career in the marketing and advertising industry. Bobby started as a Senior Advertising Executive at Investwell-Capital Market in 1992, where they played a key role in the successful launch of multiple language editions of Capital Market Magazine. In 1994, they joined Hindustan Times as an Assistant Advertising Officer, gaining experience in advertising, editorial features, and advertorials. Bobby then moved on to Enterprise Nexus Communications Pvt Ltd in 1995, working as an Account Executive and later promoted to Account Supervisor, managing clients such as Standard Chartered Bank, Birla Cements, and IL&FS. Since 1999, Bobby has been employed by Taj Hotels Resorts and Palaces, initially as an Assistant Advertising Manager before progressing to Advertising Manager and eventually Director of Advertising. In their leadership role, they oversaw the strategic direction and execution of marketing communications at the corporate, group, brand, and unit levels. In 2016, Bobby was promoted to Corporate Director (Head) of Marketing Services & Corporate Brands, and in 2017, they assumed the role of Associate Vice President - Marketing Services & Corporate Products.

Bobby K A has a diverse education history. Bobby attended the MIT Sloan School of Management to study Strategy, Leadership, Innovation, and Value Chain Analysis. Bobby also obtained a MMM degree in Marketing from Jamnalal Bajaj Institute of Management Studies (JBIMS) from 1996 to 1999. Additionally, they pursued a PGD in Advertising and PR from K. C. College of Management Studies in 1992-1993. Furthermore, they studied Software Architecture & Programming at NIIT from 1993 to 1996. Bobby K A also received an Advanced Certificate for Executives from MIT Sloan School of Management.

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