Amy Poon has a solid and extensive work experience in the advertising industry. Amy started their career as an Account Coordinator at Team One, working with clients such as Lexus, Lexus Dealer Advertising, Certified Pre-Owned, Field Ops, and the International Team. Their responsibilities included liaising between offices worldwide, conducting competitive research, and managing assets for the AdPlanner website. After two years in this role, Amy transitioned to the position of Associate Account Executive, where they managed a $20 million budget and oversaw the development and production of various advertising materials for Lexus.
In 2006, Amy joined Saatchi & Saatchi as an Account Manager, working with clients such as Lexus, Google, and HP. During their time there, they contributed to winning pitches for Google Maps and HP Personal Computer campaigns. Amy also played a crucial role in managing the development of TV adaptations, campaign sites, internet banners, print materials, POS, and OOH executions. Furthermore, they established and updated guidelines for weekly client work-in-progress reports and ensured the timely delivery of updates to clients.
Amy's next role was at Team One, where they worked as an Account Director/Associate Account Director for Lexus. Their responsibilities included leading the highest revenue-generating account, building strong relationships with clients, and collaborating with the creative team to deliver innovative and non-traditional work to clients. During their time at Team One, Amy successfully positioned the account in a stable and solid position.
Most recently, Amy joined Interone as a Business Director. Amy is responsible for key business accounts that represent a significant portion of the agency's overall business. Their achievements at Interone include growing the billing of responsible accounts, renewing and extending key account contracts, shaping and driving strategic direction for brand and product campaigns, expanding account teams, and leading multiple teams to sell digital and offline solutions to clients. Amy also provides leadership to ensure agency procedures and professional standards are met, contributing to strong client satisfaction and reputation.
Amy Poon obtained a Bachelor's Degree in Business Administration with an Emphasis in Marketing and a Minor in Chinese from the University of California, Riverside. The specific years of study are not provided.
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