Archana Gupta

Archana Gupta is an accomplished professional with significant experience in market strategy and research. Currently serving as Executive Director and Market Strategy & Understanding lead at Ipsos since January 2012, Archana has held various leadership roles, including Executive Director and Research Director. Prior to Ipsos, Archana worked at Synovate from May 2006 to December 2011, progressing from Associate Director to Senior Research Manager and Research Manager. Earlier experience includes a tenure at IMRB International from June 2002 to May 2006, where roles included APD, Senior Research Executive, and Research Executive. Archana holds a PGDBA in Marketing from the Welingkar Institute of Management (2000-2002) and a Bachelor of Pharmacy from Bombay College of Pharmacy (1995-1999).