Ruby Campbell

Ruby Campbell is a seasoned marketing professional currently serving as a Senior Marketing Capability Manager at ITV, where responsibilities include managing the strategy and delivery of a capability roadmap focused on martech and adtech for improved marketing efficiency across various channels. Prior experience includes a role as a Senior Digital Marketing Specialist at The University of Auckland, where Ruby focused on customer acquisition for online postgraduate programs, and consulting at RLC Digital, assisting small businesses with digital marketing strategies. Ruby has held positions at krunch.co and Mighty Squid Studio, progressing from a Search Marketing Analyst to a Digital Marketing Consultant, effectively managing complex omni-channel digital campaigns. Ruby's academic pursuits include a Master's in Information Governance from The University of Auckland and a Mini MBA in Marketing, alongside a Bachelor's in Commerce from Victoria University of Wellington.