Viana M.

Viana M. is currently a Senior Consultant at Circana, a position held since July 2023. Viana also operates a coaching and consulting business since April 2020. Previous experience includes an interim role as Brand Manager at GSK and a tenure at Worldtrip. Viana's experience in insights management spans roles at PepsiCo, initially as Jr. Category & Shopper Insights Manager before advancing to Category & Shopper Insights Manager. Earlier positions include various product management roles at Dirk Rossmann GmbH and internships in brand and product management at Melitta Group and Nestlé. Academically, Viana holds a Master of Science in International Business & Management from the University of Plymouth and a Bachelor's degree in International Marketing from Fontys University of Applied Sciences, with additional studies in International Marketing at San Diego State University.