Saida Abdala

Saida Abdala is a designer, she has a master's degree in design and strategic management from U.B.A. Argentina. In addition, she is a mentor of science and technology-based projects at Oxelerator Colombia and Social Skin Mexico. She is also Founder and CEO of JellyShot, a strategic design and innovation firm based in Bogota, Colombia. JellyShot specializes in developing design, brand positioning and marketing for companies committed to sustainability and shared value creation using the diverse angles of creative and strategic design thinking.

Saida is also Marketing Director and Investor in GoodSAM Foods, a certified B-Corp supporting regenerative agriculture which, through direct trade and partnerships with smallholder farmers in Kenya and Colombia, sources the best organic ingredients from agroforestry systems to develop healthy snacks commercialized in the U.S.

Saida has been a mentor in the Women Breaking Barriers program at the Universidad Externado de Colombia, as part of her personal commitment to gender equity.