Vivi Xie

Vivi (Qinwei) Xie, Ph.D., is a seasoned professional with extensive experience in market research, consulting, and strategic oversight. Currently serving as a Board Member for Goodwill Hawaii since 2022, Xie provides guidance for the organization's mission to assist individuals facing employment barriers. As the Director of National Market Research at Kaiser Permanente since 2015, Xie leads analytics and research initiatives, collaborates with executive teams, and manages research operations to enhance business impact. Previous roles include Senior Consultant positions at American Association for Public Opinion Research, a Senior Research & Evaluation Specialist at Goodwill Industries International, and various academic roles at the University of Florida, contributing to both research and teaching. Xie's educational background includes a Ph.D. in Consumer Behavior from the University of Florida, complemented by master's and bachelor's degrees in International Business and Business Administration, respectively.