Content Marketing Manager

Marketing · Full-time · Piedmont, Italy

Job description

Content Marketing Manager | Kalungi

Role Overview: 

We are seeking an experienced and strategic Content Marketing Manager to lead and manage our content team while actively contributing to client success. This "Player/Coach" role will split time between direct client engagement (60%) and team management and internal projects (40%). The ideal candidate is a strategic thinker, an effective leader, and a B2B SaaS content marketing expert passionate about driving results for SaaS companies through integrated marketing strategies.

Responsibilities:

Client Engagement (60%):

  • Develop and implement content strategies that align with clients' marketing goals, focusing on customer lifecycle marketing and positioning.

  • Lead the creation of persona-driven messaging frameworks, sales collateral, blogs, website copy, and other content that reflects the client's brand voice, value propositions, and differentiators.

  • Collaborate closely with clients and cross-functional teams (CMOs, SEO, ABM, Paid Media, Creative, and Sales) to ensure content is aligned with overall marketing strategies and campaigns.

  • Conduct comprehensive audits of existing content, identifying gaps and opportunities to improve engagement, conversion, and lead generation.

  • Facilitate the creation of “one-pager” mini-messaging frameworks early in client engagements, based on strategic input and collaboration across marketing functions.

  • Lead content performance analysis, interpreting data to optimize strategies, and recommending new content based on trends and insights.

Team Management & Internal Projects (40%):

  • Lead, mentor, and develop a team of content creators, fostering a culture of creativity, accountability, and strategic thinking.

  • Set clear goals and expectations for the content team, aligned with Kalungi’s EOS (Entrepreneurial Operating System) principles and vision.

  • Oversee the execution of content strategies across multiple clients, ensuring consistent quality and timely delivery.

  • Facilitate regular team meetings (Level 10) to track progress, address issues, and ensure alignment across all projects.

  • Collaborate with leadership and internal departments to refine and improve content processes, ensuring the team operates efficiently and delivers high-impact work.

  • Partner with creative functions (design, video) to enhance the visual and strategic impact of content.

  • Stay updated on industry trends, particularly in B2B SaaS content strategies, and incorporate innovative approaches to keep Kalungi at the forefront of content marketing.

  • Gain familiarity with and certification on Kalungi’s T2D3 growth playbook and apply that methodology into content plays and strategies.

  • Use RACI frameworks and project software templates to manage team responsibilities and client deliverables.

What we’re looking for

Working in our team means embracing self-improvement. We don’t expect perfection, but attention to detail, endless curiosity, humility, and the desire to level up fast. We own our work by seeking responsibility and accountability for the ideas we create. We ask “Why?” a lot, and share our goals and experiences to challenge our thinking. We uncover impactful insights that raise our clients to new levels.

Preferred Qualifications

  • B2B Content Strategy Expertise: 5+ years of experience in content marketing, with a focus on strategy, team management, and client-facing roles in the B2B SaaS sector.

  • Leadership and Team Development: Proven experience managing content creators and collaborating with cross-functional teams to execute on high-level strategies.

  • Strategic Thinker: Ability to connect content creation with broader marketing objectives, driving brand voice, messaging frameworks, and positioning for clients.

  • Strong SEO and Analytics Knowledge: Familiarity with SEO tools and principles to guide the content team in creating SEO-friendly content.

  • Excellent Collaboration Skills: Ability to work with clients and teams across various marketing disciplines (SEO, Paid, Creative, ABM) to ensure content aligns with broader marketing strategies.

  • Performance-Driven Mindset: Experience using content performance metrics to optimize and improve strategy.

Schedule: M-F Business Hours

About Kalungi

Kalungi was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (Saas) companies. Unlike most agencies, who focus on only a few aspects of marketing, Kalungi owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. Kalungi brings extensive experience in leadership, strategic direction, and a clear ‘B2B SaaS Success Blueprint’ proven to generate millions of dollars in attributed revenue for clients around the world. Kalungi prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day. 

Company Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing and celebrating our work.

We love our craft

We are passionate, curious, and inquisitive about our work. We have fun, infuse soulfulness, and don’t take ourselves too seriously. We pursue mastery, hold ourselves to high standards, and seek to define the best practices in our industry. We’re lifelong learners who grow by challenging ourselves and sharing skills with others.

We execute for results

We believe in doing the right things, not more things. We recognize that a great strategy is only an idea without excellent follow-through. So, we constantly ask “why” to understand every project’s place in the big picture, ground ideas pragmatically, and execute for results with a calculated blend of speed and quality.

We lead with integrity

At the core of our foundation is integrity—a commitment to kindness, honesty, and accountability. Our actions match our words. We operate with good intentions and build productive, positive relationships.

We foster open dialogue

We thrive in a culture of open dialogue. We actively give, receive, and seek honest, clear feedback, then find opportunities to act on it. Transparency is our guiding principle, where spirited debate is encouraged, feedback is constructive, and we commit to continual improvement.

We act as one team

Collaboration is our heartbeat. We avoid silos, embrace the interdependence of our roles, and understand that our collective strength is what makes us unique. Alignment towards shared goals keeps us productive and efficient. We celebrate our successes and support each other through challenges.


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