Sara Cohen

Sara Cohen is a seasoned Strategic Marketing Operations leader with extensive experience in enhancing data architecture, analytics reporting, and process automation across various organizations. Currently serving as the Senior Manager of Marketing Operations at Karat since May 2023, Sara previously held similar roles at Qualified and UpKeep, where significant achievements included developing comprehensive data strategies, automating lead-to-account matching processes, and expanding martech stack capabilities. With a solid foundation in executing digital marketing campaigns and managing cross-functional initiatives, Sara has consistently demonstrated expertise in optimizing marketing tactics while maintaining multiple industry certifications. Sara's educational background includes a Bachelor of Science in Marketing from the University of Illinois Chicago.