Sergio de Natale

Sergio De Natale is an accomplished game designer with extensive experience in various roles within the gaming industry. Currently serving as Principal Game Designer at King since February 2020, Sergio previously held positions at Bigpoint GmbH, Goodgame Studios, Pretty Simple, Pleo, Mind Candy, and Electronic Arts, where responsibilities included leading game design projects, creating high concepts, and supervising prototypes. Key contributions include overseeing the design of the hidden object game "Blood Runs Cold" and the match-3 game "Sunny Smash." Sergio's educational background includes a Master's degree in Digital Games: Theory and Design from Brunel University of London and a Bachelor's degree in Digital Communications from Università degli Studi di Milano.