Mike Reusche

Mike Reusche is an experienced professional in the motorsports and automotive industries, currently serving as the Series Relations Director for Champ Off-Road since April 2024. Previously, Reusche has held various roles at Lane Automotive since January 2015, including Compiler & Content Creator in the marketing department, Digital Content Specialist, and Photography and Video Team Lead. From 2007 to 2019, Reusche operated as a marketer for Douglas Motorsports and served as the Contingency Director for Midwest Off-Road Racing. Notably, between 2013 and 2014, Reusche promoted the Sportsman Truck Challenge, successfully organizing a significant off-road racing event. Additionally, Reusche was the Owner/President of PHILS INC. for nearly two decades, overseeing all operational and sales aspects, and has a solid educational foundation with a BS in Automotive Management & Service from Western Michigan University.