Michaela Gotts

Michaela Gotts is an experienced Marketing Activation Consultant at Loop Horizon since January 2022, specializing in guiding clients through the development and implementation of impactful, data-driven marketing initiatives. Previously, Michaela held various roles at Gamesys from November 2014 to December 2021, including Retention Manager for Player Communications, where efforts focused on optimizing regulatory player communications. Michaela also led a VIP account management team and enhanced player experiences through feedback and insights. Earlier work experience includes consultancy at Blue Pelican, commercial sales at HP, and an internship at Better Capital LLP. Michaela holds a Bachelor of Arts in International Business Studies from Bournemouth University.