Siniša Knezić

Sini Ninkovic is an accomplished professional with extensive experience in technical program management and product development. Currently serving as Staff Technical Program Manager for Generative AI at BetterUp, Sini drives the execution of significant technical initiatives, including AI programs. Prior roles include authoring a bestselling personal development book, leading product strategies at Human, managing global product launches at Apple, and overseeing a $1.5B car program at Lucid Motors. Sini's background also includes strategic business development at McKinsey & Company, procurement management for BMW Group's electric vehicle launch, and operational analysis for Tomic Tec. Educational qualifications include an MBA from the University of California, Berkeley, and a dual Bachelor and Master in Behavioral Economics from Universität Innsbruck, alongside training as a Full-Stack Developer.