Lixin Liu

Lixin Liu possesses extensive experience in account management and data analysis within the advertising and customer success sectors. Currently serving as an Account Manager at Madison Logic since April 2022, Lixin Liu is responsible for the operational execution of display advertising and lead generation campaigns, collaborating closely with Customer Success Managers and Sales Representatives to optimize client campaigns and enhance communication throughout the campaign life cycle. Previously, Lixin Liu held the role of Strategic Enterprise Reporting Specialist at Madison Logic, focusing on campaign performance and client satisfaction. Prior to that, Lixin Liu worked as a Data Analyst at the Massachusetts Supplier Diversity Office and Peltast Partners, where data analysis and visualization contributed to significant operational enhancements and decision-making support. Lixin Liu holds a Master of Science in Marketing from USC Marshall School of Business and a Bachelor of Arts in Economics and Accounting from UC Irvine, complemented by an Associate of Arts degree from Diablo Valley College.