Sara Søgaard Pedersen

Sara Søgaard Pedersen currently serves as the Head of Ecommerce at Magasin du Nord since August 2021. Previously, Sara held the position of Director of Strategy and Business Optimization at Accrease from February 2020 to July 2021, leading a team focused on digital strategy and analytics. Prior experience includes roles at eCapacity, where Sara advanced from Senior Consultant to Manager and led initiatives in strategy and business optimization. Additionally, Sara's background includes significant project management and consulting roles, including work with ManuVision on PTSD-related projects, eCommerce specialization at TV 2 DANMARK A/S, and global eCommerce management at Bang & Olufsen. Sara's early career was marked by various marketing and project management roles within the TDC Group and a communications internship at the International Red Cross. Academically, Sara holds a Cand. mag in Media Studies from Aarhus University, an IPMA certification in Project Management, and a journalism supplement from Danmarks Journalisthøjskole.