Peter Anders Franch

Peter Anders Franch has a diverse work experience in various marketing and digital roles. Peter Anders started their career as an International Sales & Management Trainee at Meltwater Group in 2012. From there, they moved on to Increase, where they worked as a Client Executive and later became the Marketing Lead. At Increase, they gained experience in marketing automation, campaign creation, nurturing flows, and lead scoring.

Peter then joined Berlingske Media as a Digital Marketing Project Manager, where they managed digital activities for major Danish news brands. Peter Anders later joined Deloitte Danmark as the Head of Digital Marketing, Clients & Markets, responsible for digital marketing strategies.

After Deloitte, Peter worked as a Strategic Client Director at Nordlid, where they focused on creating unique customer experiences based on intelligent insights and creative communication. Peter Anders'slatest role is as the Head of Customer Insights, CRM & E-mail Marketing at Matas A/S. In this position, Peter is responsible for customer insights, CRM, and e-mail marketing strategies.

Peter Anders Franch completed their education at Copenhagen Business School. From 2006 to 2009, they obtained a Bachelor of Science (BSc) degree in Economics and Business Administration. Peter Anders further pursued their education at the same institution and attained a Master of Science (M.Sc.) degree in Economics and Business Administration from 2009 to 2012. In addition to their academic qualifications, they also obtained certifications in Basic Configurator from Agillic in January 2022 and Sitecore DMS 2.0 Fundamentals for Marketers (DMC) from Sitecore in September 2013.