Bruce Reznik

Bruce Reznik has a diverse work experience spanning over multiple companies and roles. Bruce started in 1994 at BMG Direct, where they served as the Associate Director and implemented successful strategies to optimize catalog genre allocation and reduce postage costs. Subsequently, they worked at Columbia House Company as the Director of Video Marketing Planning & Analysis, tripling web sales through customer retention email campaigns and integrating the corporate marketing database.

In 2000, they joined Bottom Line Inc. as the Director of Database Marketing, where they designed a large-scale customer database to facilitate targeted campaigns. Bruce then served as a Consultant to the CMO at Trusted Media Brands, Inc., where they mapped the customer journey, forecasted customer lifetime value, and increased margins.

Reznik later joined New York University as an Adjunct Professor, educating students in statistical analysis and marketing test design. Bruce also worked as the Senior Director of Direct Marketing at Charter Communications, leading the strategy, implementation, and analysis of direct marketing initiatives.

Prior to their current role, Reznik worked at Marketing Analytics Partners as an Analytics Consultant, aiding clients with analytics solutions. Bruce then moved on to Media Storm and Merkle, both serving as the Group Director of Analytics and proving the impact of media through ROI measurements, revenue increase, and leading client meetings.

Overall, Bruce Reznik has showcased expertise in marketing analytics, data-driven decision-making, customer segmentation, and team leadership.

Bruce Reznik has a Bachelor of Science (BS) degree in Industrial Engineering from Columbia University. Bruce also holds a Master of Business Administration (MBA) degree in Finance from Fordham University. In addition to their formal education, Bruce has obtained several certifications, including "Difficult Conversations: Talking About Race at Work" from LinkedIn, "Digital Marketing Certification," "Omnichannel Mobile Marketing Certification," "Omnichannel Video Marketing Certification," "Programmatic 101 Certification," and "Social Media Marketing Certification" from MediaMath.