Tawny Graham

Tawny Graham has a diverse work experience spanning various roles and responsibilities. Tawny is currently serving as the Senior Director of Business Operations at MediaAlpha, a customer acquisition solutions provider. In this role, Tawny utilizes their expertise in technology and data science to develop industry-leading solutions aimed at reaching consumers in high-consideration categories. Prior to this, Tawny held several positions at MediaAlpha, including Senior Director of Demand Partnerships, Director of Demand Partnerships, and Manager of Demand Partnerships.

Before joining MediaAlpha, Tawny worked as an Account Manager at ConsumerTrack, Inc. where they played a crucial role in generating over $6M in performance-based digital ad sales. Tawny collaborated closely with customers and media partners to execute and optimize campaigns, conduct AB testing, and ensure customer satisfaction.

Tawny also gained experience as an Online Media Specialist at Internet Marketing Inc., where they designed and launched display and retargeting campaigns for multiple industries. Tawny demonstrated strong analytical skills by generating detailed reports and presenting creative strategies to showcase customers' trends and channel growth.

Earlier in their career, Tawny worked as a Digital Marketing professional at LIA, where they provided tailored analytic reporting to clients and developed video tutorials to explain the LIA App's functions. Tawny also revamped LIA App's marketing plan using Google AdWords, LinkedIn ads, and social media sites.

Tawny's work experience began as a Marketing Assistant at Studio 2055, where they managed social media campaigns, contributed to blog post creation, and supported business development initiatives through research and process implementation.

Overall, Tawny Graham's work experience demonstrates a strong track record in digital advertising, customer partnerships, strategic planning, and data-driven decision-making.

Tawny Graham's education history includes attending UC San Diego where they obtained a Bachelor of Arts (B.A.) degree in Communication, General. Prior to this, Tawny attended Carlsbad High School from an unknown start year until 2005. Additionally, Tawny has obtained a certification in Data Analytics from General Assembly in January 2017.