David South

David South is a seasoned UX Strategy Lead at Mediabarn, Inc. with extensive experience in digital product management and customer experience strategy. At Mediabarn, South leads a lean-agile team focused on enhancing taxpayer interactions with the IRS's Online Account, contributing to significant revenue generation initiatives. Previous roles include consulting for brands and businesses on UX and product strategies, serving as a Senior Consultant for Capital One, and driving product innovation at AARP and Deloitte Digital. South co-founded hitME, an electronic greeting card service, and held leadership positions at AOL and Balywho, Inc., focusing on mobile content and broadcast strategies. Educational background includes studies at the University of Maryland and Towson University.