Siniša Zekić

Sini Ninkovic is an experienced professional specializing in technical program management and product development, currently serving as Staff Technical Program Manager for Generative AI at BetterUp since February 2022. Previously, Sini authored a best-selling personal development book and held roles such as Product Lead at Human, Global Product Launch Manager at Apple, and Manager of Product at Lucid Motors, where substantial contributions to product strategy and execution were made. Sini began a career at BMW Group, focusing on launch procurement and supply chain management, and has held positions at McKinsey & Company and Tomic Tec. Sini's education includes an MBA from the University of California, Berkeley, and a dual degree in Behavioral Economics from Universität Innsbruck, along with training as a Full-Stack Developer from Le Wagon.