Pablo Gracia de la Rica

Pablo Gracia de la Rica currently serves as Chief Growth Officer at Natuka, starting in April 2024, where the focus is on transforming the natural pet food industry to improve the quality of life for pets. Prior to this role, Pablo was Country Manager for Spain and Portugal at RTDs Iberian Partners from July 2021 to March 2024, developing a beverage portfolio centered on purposeful branding. Pablo's earlier experience includes several positions at EY from June 2015 to July 2021, where responsibilities involved direct-to-consumer strategies and digital assessments for various beverage companies. Additionally, Pablo contributed to Food Stories as a Digital Strategy & Growth Marketing professional from November 2019 to July 2021, enhancing the Meal Kit Industry. Educational qualifications include a Master in Internet Business from ISDI and a Dual Bachelor in Law and Business Administration from Universidad Carlos III de Madrid.