Emma Wilford

Emma Wilford is a seasoned professional in e-commerce and commercial management, currently serving as Senior Commercial Manager for Amazon & E-Retail at NEOM Wellbeing since June 2021, overseeing global Amazon accounts and partnerships with E-Retailers such as The Hut Group, ASOS, and Next. Prior experience includes roles at L'Oréal as Senior E-commerce Account Manager and E-Commerce National Account Manager, where Emma managed P&L for key E-Retail accounts and drove growth through strategic negotiations and relationship building. Emma's tenure at Amazon as Vendor Manager and Account Manager involved managing key accounts and enhancing customer experiences. Early career experience includes business development at Daily Mail Group and editorial work at Quench Magazine. Emma holds a Bachelor of Arts in Journalism, Media and Cultural Studies from Cardiff University.