Marcel Häfliger

Marcel Häfliger serves as the Director of Product Management & Strategy for Automotive Europe at Novelis since September 2021, focusing on product management, strategy, and sustainability within a global leader in aluminium innovation and recycling. Concurrently, Marcel is a member of the Board of Advisors and Managing Director Industrial at PeakProfiling GmbH, where efforts are directed toward developing advanced sound analytics solutions. Prior experience includes CEO and Owner of Häfliger Consulting Group, managing director roles at Bühler Group, and consulting positions at Simon-Kucher & Partners, Arthur D. Little, and Accenture. Academic qualifications encompass a Master of Arts in Technology Management from the University of St. Gallen, alongside multiple degrees from prestigious institutions including the Norwegian School of Economics and China Europe International Business School.