Lucas Herscovici

Lucas is our Chief Sales Officer. He focuses on supporting our Zone teams to accelerate growth in our existing non-alcohol business and on maximizing the opportunities we have in our existing portfolio. Lucas is an Argentine citizen and holds a Degree in Industrial Engineering from Instituto Tecnolgico de Buenos Aires in Argentina. Lucas joined us in 2002 as a Global Management Trainee in our Latin America Zone and has built his career in Marketing and Sales.