Robbie Henderson

Robbie Henderson currently serves as the International Head of Talent & Partnerships at Optimum Nutrition, a role held since October 2020. Previously, Robbie was a Brand Marketing Consultant for GENKI. Marketing, advising leading brands in the FMCG sector, including Red Bull and Chapel Down Group. Robbie's career includes significant achievements as the International Marketing Manager at BrewDog, where strategic brand plans led to 100% year-over-year growth and the successful launch of BrewDog's first overseas ATL campaign. As the Founder of Pitched Events Ltd., Robbie achieved over 150% growth in the second year and became a preferred supplier for major brands like Red Bull and Jägermeister. During a decade at Red Bull, Robbie developed impactful sports marketing strategies in Japan and managed high-profile athlete sponsorships that elevated brand visibility. Robbie holds a Bachelor of Arts in Event Management from Leeds Metropolitan University.