Kristina Lírová

Kristina L. has a strong background in marketing and brand management, currently serving as a Brand Marketing professional for Calvin Klein Fragrances at Coty since May 2022. In this role, Kristina collaborates with cross-functional teams to execute fragrance launches, manages digital marketing tools, and has successfully driven sales through strategic event initiatives. Prior experience includes a Marketing Intern role focused on eCommerce audits and market research, a Logistics Coordinator position at Orva emphasizing supply chain management, a Visual Merchandiser role at Åland enhancing store displays, and a Social Media Marketing Specialist position at Kosette Inc. Kristina holds a Bachelor's degree in International Trade and Marketing and an Associate's degree in Advertising and Marketing Communications from the Fashion Institute of Technology.